Design - TwentyTwo 38 Creative https://stage.twentytwo38.com All Things Design and WordPress Divi Experts. Fri, 04 Oct 2024 20:11:56 +0000 en-US hourly 1 https://wordpress.org/?v=6.7.2 ExpanseMN https://stage.twentytwo38.com/project/expansemn/ https://stage.twentytwo38.com/project/expansemn/#respond Fri, 26 Apr 2024 16:50:35 +0000 https://stage.twentytwo38.com/?post_type=project&p=645 A new website for a state of the art adult mental health clinic.

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ExpanseMN

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Situation.

ExpanseMN approached us with the need for a website that could establish their legitimacy while also providing valuable insights into their unique services.

Approach.

Leveraging the initial branding assets provided by ExpanseMN, we developed a customized visual identity that aligns seamlessly with the company’s brand ethos.

Colors.

Typography.

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Poppins

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]]> https://stage.twentytwo38.com/project/expansemn/feed/ 0 Wedding Invitations https://stage.twentytwo38.com/project/wedding-invitations/ https://stage.twentytwo38.com/project/wedding-invitations/#respond Mon, 15 Jan 2024 21:48:00 +0000 https://stage.twentytwo38.com/?post_type=project&p=577 Wedding invitations to impress.

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Wedding Invitations

Situation.

While sitting in a coffee shop with my to-be wife, I created a little doodle of a tree. That tree later became the cornerstone of our wedding correspondence.

Approach.

Design, Illustration, Typography, Print Mechanicals, Groom

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]]> https://stage.twentytwo38.com/project/wedding-invitations/feed/ 0 Stairway Cannabis https://stage.twentytwo38.com/project/stairway-cannabis/ https://stage.twentytwo38.com/project/stairway-cannabis/#respond Mon, 15 Jan 2024 04:04:35 +0000 https://stage.twentytwo38.com/?post_type=project&p=499 Helped establish brand identity with a new website.

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Stairway Cannabis

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Situation.

This project comes by way of an agency partner Agency 50, Based in Dallas, Texas. On this project, we tackled both design and website development. We received a set of wireframes as our starting point.

Approach.

In response to the client’s request for a vibrant and dynamic website, I embraced the chance to contribute to the establishment of their evolving brand identity. Expanding the brand color palette, I introduced vivid pinks and vibrant greens, complemented by the incorporation of gradient overlays atop the images. This approach not only met the client’s desire for a loud and colorful website but also played a key role in shaping and enhancing the emerging brand aesthetic.

Colors.

Typography.

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Nunito Sans

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]]> https://stage.twentytwo38.com/project/stairway-cannabis/feed/ 0 The Toke Agency https://stage.twentytwo38.com/project/the-toke-agency/ https://stage.twentytwo38.com/project/the-toke-agency/#respond Thu, 11 Jan 2024 20:55:33 +0000 https://stage.twentytwo38.com/?post_type=project&p=438 We brought the Funk to this dynamic women-owned cannabis marketing agency with a brand-new website and brand development.

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The Toke Agency

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Situation.

The Toke Agency had a logo, a color pallet, and an idea of what they wanted their brand to be. We planted those pieces and watched them grow.

Approach.

As we ventured into designing The Toke Agency’s website, our approach was all-encompassing. We kicked off with an immersive discovery session to truly understand their content and brand voice. Collaborating closely, we developed strategic wireframes, allowing the agency to refine the copy. Transitioning into design, we wove these elements into a visually compelling and distinctive representation. The outcome? A bespoke website that authentically mirrors The Toke Agency’s vision and voice within the dynamic cannabis marketing landscape.

Social Branding.

Branding, Wireframe, Site Architecture, Website Designs, Illustration
Social: After The Toke Agency’s website design concluded, we transitioned to fortifying their online footprint. To boost their social presence, we designed a set of versatile social card templates. These gave The Toke Agency the power to craft and share their unique content effortlessly. It’s an additional touch that extends the authenticity of their voice across social platforms, reinforcing our commitment to a comprehensive and impactful digital strategy.

Colors.

Typography.

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Caprasimo

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Inter

Testimonial

Levi Ness is not just a designer; he’s a visionary partner who consistently elevates our brand to new heights. I’ve had the pleasure of collaborating with Levi for the past six years, and I can confidently say that he is a design wizard.

Levi fearlessly embraced The TOKE Agency’s unconventional and vibrant branding, consistently delivering design solutions that exceed our expectations. From designing our website to crafting captivating newsletters, ads, and collateral, Levi has been instrumental in transforming our brand across various marketing channels.

What sets Levi apart is not just his talent, but also his professionalism. He operates with remarkable efficiency, always delivering projects in a timely manner. Moreover, Levi’s responsiveness and approachability make him a joy to work with. He effortlessly translates our ideas into visual masterpieces, elevating them beyond our imagination.

Deedra Baker, Marketing Manager
The TOKE Agency

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]]> https://stage.twentytwo38.com/project/the-toke-agency/feed/ 0 RestorePDX https://stage.twentytwo38.com/project/restorepdx/ https://stage.twentytwo38.com/project/restorepdx/#respond Wed, 03 Jan 2024 01:16:15 +0000 https://stage.twentytwo38.com/?post_type=project&p=413 RestorePDX’s new modernized design and updated online presence, prioritizing patient engagement.

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RestorePDX

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Situation.

The objective of this project is to focus and modenrize the overall design, content, and messaging of the website to effectively guide users towards scheduling a 10-minute consultation and present RestorePDX as a leading-edge, high-end, cash-based business. The previous site was a bit bloated with medical jargen, difficult to navigate, and difficult to engage with.

My Approach.

We set out to discover the most valuable content for our users and organized it strategically to align with their journey. Through some user research, we crafted a simple sitemap, offering a bird’s-eye view of user pathways. We then developed a series of wireframes to visualize user interactions, pinpoint content requirements, and showcase clear routes toward actionable goals. Once the wireframes got the green light, we generated design options for both the homepage and internal pages, sticking closely to those wireframes. The chosen design underwent refinement rounds until approval, marking the transition to the site’s development phase.

Planning.

Wireframes are vital in developing content structure. Here, we used wireframes to streamline user journeys. Specifically, the ‘What Questions Do You Have Today?’ section pinpoints user personas and swiftly guides them to their destination. During the wireframing process, we found ways to improve user engagement.

Colors.

Typography.

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Bebas Neue

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Roboto

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]]> https://stage.twentytwo38.com/project/restorepdx/feed/ 0 Engie Insight Waste Summit https://stage.twentytwo38.com/project/engie-insight-waste-summit/ https://stage.twentytwo38.com/project/engie-insight-waste-summit/#respond Wed, 03 Jan 2024 00:03:41 +0000 https://stage.twentytwo38.com/?post_type=project&p=400 Engie Insight’s tradeshow materials that promote waste audit capabilities.

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Engie Insight Waste Summit

Situation.

Engie was attending a healthcare tradeshow and wanted to promote ENGIE Insight’s Waste Audit capabilities. I was tasked with taking the Waste Summit brand and leveraging the design into new elements such as banners, handouts, and table signage. I created the printed pieces modifying layouts and icons and recreating their unique font style.

Approach.

Design, Illustration, Typography, Print Mechanicals

Colors.

Typography.

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Helvetica Neue

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